Most of the African economies are based on farming culture. A continuously growing middle class leads to an increasing demand for food. Boosting the agricultural sector appears to be a promising path to support the people in rural areas and to help poorer countries achieve sustainable growth. Lack of infrastructure, such as cooling for example, is a serious barrier and prevents market access. There is a huge gap between selling prices of vegetables, meat and fish in rural areas and in the growing cities.

Despite the demand for fresh fish exceeding the supply in the city, fish are dried and smoked in the small fishing village (shown above) located 4 hours away from the city The selling price of fish in cities is a few times higher than locally sold fish. Some fresh fish is transported on ice to the nearest city, a four-hour journey by bicycle.